Behind the Design: The 24-Hour Television 2021 Charity T-Shirt Collection

Every year, Nippon TV’s 24-Hour Television brings people together through inspiring stories, charitable giving, and its iconic official Charity T-Shirt ("Charit-Shirt"). The 2021 collection (the 44th annual event) stands out as a unique fusion of J-Pop culture, mascot design expertise, and a powerful message of hope.

Let's dive into the story behind the design, the creative minds involved, and the full color lineup that fans and collectors love.

The Design Collaboration: King & Prince x Kumamon Creator

The 2021 Charity T-shirt was brought to life through a special collaboration between two creative powerhouses:

  • Kaito Takahashi (高橋海人): Member of King & Prince (who served as the main personalities for 24-Hour Television 44) and a talented manga artist and illustrator.
  • Manabu Mizuno (水野学): Acclaimed creative director, founder of good design company, and the visionary behind Japan’s famous mascot, Kumamon.

Together, they crafted a design that balances playful Japanese character aesthetic with a timeless vintage graphic tee feel.

Kaito Takahashi & Manabu Mizuno wearing 24-Hour Television 2021 Charity T-Shirt

Kaito Takahashi & Manabu Mizuno wearing 24-Hour Television 2021 Charity T-Shirt

Meet "Omo-Wolf" (おもウルフ)

At the center of the graphic is a charismatic wolf character named Omo-Wolf. The character's name is a double wordplay:

  • Omoi (想い): Representing thoughts, warmth, and care for others.
  • Wolf (ウルフ): Wolves naturally thrive within a pack, symbolizing community support, togetherness, and interconnectivity.

Adorned with a bright yellow bandana, Omo-Wolf is depicted howling toward the sky—sending thoughts of unity and encouragement across the world under the official theme slogan: "Believing The World Will Change".

King & Prince wearing the 2021 24-Hour Television Charity T-Shirts

Members of King & Prince showcasing each of the five color variations.

5 Versatile Colorways

The 2021 charity shirt was released in five carefully chosen shades designed to fit every outfit style:

  1. Classic Yellow: The signature, traditional 24-Hour Television color representing optimism and vitality.
  2. Soft Pink: A gentle, warm hue symbolizing compassion and care.
  3. Natural Khaki/Beige: An earthy, modern tone for versatile everyday streetwear styling.
  4. Navy/Dark Grey: A sleek, understated dark option with strong contrast.
  5. Clean White: A crisp, crisp background that highlights the colorful typography and graphic.
The 24-Hour Television 2021 Charity Event

TV presenters and event teams supporting the charitable fundraiser across venues in Japan.

Supporting a Great Cause

Beyond being a stylish piece of J-pop merchandise, every Charity T-shirt sold directly contributed to Nippon TV’s charity funds, aiding welfare programs, environmental conservation initiatives, and disaster relief projects throughout Japan.

From Our Collection

Kaito Takahashi x Manabu Mizuno 2021 24-Hr TV Charity Tee

We recently curated an authentic, official 2021 24-Hour Television charity release for our store archive. This pre-owned graphic tee has been thoroughly inspected and remains in exceptional condition with all artwork crisp and fully intact.

View Product Details & Buy Now →

 

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Preserving Your Pre-Owned Art Apparel

Whenever we add a vintage screen-printed piece to our personal rotation, we follow strict care steps to keep the cotton fibers and graphics in museum condition:

  1. Wash inside out on a cold, delicate cycle to prevent print friction.
  2. Line dry in the shade to protect the vibrant yellow fabric from sun fading.
  3. Never iron directly over graphics or screen prints.
  • Alt Text: Yellow 24 Hour Television charity t-shirt featuring graphic text Believing The World Will Change and anime character, front view
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24 Hour TV

Kaito Takahashi x Manabu Mizuno 24HTV 2021 Charity Tee｜Yellow

HK$128.00 HKD
HK$160.00 HKD HK$128.00 HKD
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